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Welcome to our 84th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we:

1. fell for someone who isn't even real​
2. get the perfect formula for a checklist demo
3. see a second checklist that shows how the product has changed

Let's get after it...

Supported By: Navattic is our favorite interactive demo platform ❤️ It's easy to build demos of your product, that feel like the real thing With HTML screen captures, easy editing, lots of sharing options, and powerful analytics ​Try building your first demo for free!​

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Tip #1: Try an Avatar

AI is everywhere. When it comes to demos, there’s a right way to use it… and then… there’s a wrong way.

Inscribe knows that, too. Their AI fraud analyst tour has a presenter in it, and the presenter is an AI avatar.

It's a risky move, but Navattic's team watched it and didn't realize that the person wasn't real. Most of them look at demos ALL DAY. (If anyone was going to catch it, it was them.)

How’d they do it?

They lead with a face to make you think that this person was involved in the demo. Then after the first click, you hear a man’s voice. The weird thing is… his voice sounds like his face. (if that makes sense).

A year ago this type of application would’ve been in cringy territory.

→ See if you can tell​

Tip #2: Assume Nobody Knows Where to Click

We have a love-hate relationship with checklists.

A menu comes up with seven things on it. Which one do you click?

Lots of demo checklists hand you a list of jargon and wish you luck. Others, overwhelm you with so much text you go cross-eyed.

So it always puts a smile on our face when someone finds the middle ground. Enter, Airwallex.

It’s simple, but it’s really clear for someone who’s never seen their product (or heard of an interactive demo).

• Short title to handle the feature or product category
• One line of subcopy describing the use case

The title tells you where you're going. The line underneath tells you what you'll be doing when you get there. And it’s super easy to consume.

It doesn’t matter how many flows you have to pick from. Buyers will abandon a checklist if they can’t tell what any of the options are.

→ Read the whole menu​

Tip #3 - Show Them What Changed

Yes, another checklist demo. But stick with me, because this one’s got a different job.

Nectar had a big launch recently. So they built a demo to get you familiar with the changes.

The team at Nectar walks you through what's new and what moved, packaged in that same checklist so you can work through everything at your own pace.

Why we like it:

• A UI change is the hardest thing to describe in writing but it’s the easiest thing to show
• One build covers the release for customers, for deals mid-cycle, and for your own CS team

→ See a launch announcement as a demo​

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A Major Upgrade to Navattic Integrations 🔌 Been thinking about integrating your marketing tools with Navattic, but feeling overwhelmed with how everything works? They just made a number of UI updates that make setting up and managing your integrations WAY easier. 1️⃣ A Playbook builder that reads like a sentence Navattic's playbook builder now offers an intuitive When → Then layout, making it much easier to setup automations between Navattic and tools like HubSpot, Salesforce, and Slack. 2️⃣ Playbook health at a glance You can now create Playbooks directly from each individual integration page. Your integration pages will not only show you every Playbook related to that integration, but also flag ones that are broken or stale. So you can easily stay on top of integrations that aren't firing. Watch the tour below to get all the details, and reach out to your Navattic CSM if you have any questions. ​→ Take a tour of the latest integration updates in Navattic​

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Ask the Dash Bros 🎙️ A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.) In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos. The next session is Wednesday, October 28th at 12PM ET. ​→ Register now - It's 100% Free​

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So that’s it. Our 84th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!