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Welcome to our 9th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we'll:

1. Make a demo navigation that doesn't suck
2. Reinvent the product overview page
3. Never think about your CTAs again

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Nail Your Demo Center Navigation

When I built Klue's Demo Arena, I messed up...big time.

It looked beautiful, but the navigation between tours was a bit...messy. Writer and Cvent are here to show us how I SHOULD HAVE done it.

Both teams created beautiful Demo Centers that guide visitors exactly where they need to go, based on what they care about.

Unlike the Demo Arena, their Demo Centers:

• Are built like a resource center
• Make it easy to find relevant content
• Dramatically increase the chances that buyers will convert

Sometimes, going simple is the right way with your Demo Centers. Just check out theirs below 👇

→ Check out the Cvent and Writer demo centers

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Tip #2 - Your Product Overview Page Deserves Better

We all know the traditional approach to Product Overview pages.

The ol' hero image + three feature boxes + still images approach.

Well, Dooly just blew our minds by completely reimagining what a product overview page can be. Here's why we think it's brilliant:

• Still images are replaced with product tours
• The page is designed like a product page and not a demo center
• They've focused all of their website CTAs to drive prospects here

Dooly takes that concept to the extreme...and we LOVE it.

​→ See Dooly's product overview page​

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Tip #3 - When In Doubt, Take a Tour

Figuring out the right CTA is one of the most painful things in my life.

Most feel self-serving ("Talk to Sales!") or just plain awkward. That's why we're excited to see what Paystand did.

They've started using "Take the Product Tour" as a CTA at the end of their blog posts.

Not buried in navigation, not hidden behind a menu. But right there as the natural next step after reading their content.

This is 🔥 because:

• It's a lower commitment than "Book a Demo"
• It maintains momentum from the blog's engagement
• It makes it easier for you and I to figure out what our CTA should be

It's similar to why we loved Vertice's "Not ready for a demo yet?" approach in Edition #5.

This is another example of meeting prospects exactly where they are in their journey.

​→ See how Paystand is making interactive demos a natural next step​

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Your sales reps can easily create personalized demo centers in AssetMule. AssetMule just launched their new Navattic integration, making it easy for sales reps to add interactive demos to any of their asset pages. But that's not it — We also worked with AssetMule to create the DemoDash Demo Center template 🤩 In seconds, your reps can use this template to create a personalized demo center for their prospect. ​ ​​→ Check out the DemoDash Demo Center template​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 9th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!